This includes voice and video calls, video and program sharing, personalized animations. Unfortunately, Viber doesn’t make its cost structure available to the public.Facebook Messenger has lots of functions which facilitate instant communication between individuals and groups. The number of messages sent determines the fees a business partner must pay. Even the brand partner itself may develop these chatbots internally. Viber’s chatbots or human moderators can control conversations. These accounts, known as Viber for Business, let businesses communicate with clients and respond to any unresolved questions.Įxamples include customer service, giving delivery updates, promoting new items, and advertising products and services within the chat. Revenue Source # 4: Business Accountsįinally, Viber makes money by charging fees for its corporate accounts. However, users can prevent Viber from using their age and gender for such customized advertisements. Your IP location, age, the device being used, message activity, gender, and a few other data factors are used by Viber to show those ads. Viber has secured some high-profile advertisers, such as Coca-Cola and Nissan. Advertisers can place ads on the home screen of the app as well as within conversation threads. Viber also generates revenue through its advertising platform. Surprisingly, Viber is the only one providing such a service compared to several of its top rivals, such as WhatsApp, Signal, or Telegram. Viber gives consumers a set number of credits for its single packages. Viber Out has a cancelation policy that is similar to that of any current subscription. Consumers can also buy separate packages if they want to make a limited number of calls. The kind of phone number and the country where the user’s call is heading to determine the cost of a Viber Out call. Viber also offers a premium subscription service called “ Viber Out” that lets users make calls to landlines and mobile phones at lower rates than traditional calling plans. Revenue Source # 2: Viber Out Subscriptions In addition to stickers, Viber also offers in-app purchases for various other content, including games, themes, and ringtones. Stickers are a vital part of the Viber experience users can purchase them directly from within the app. Viber’s primary source of revenue is the sale of stickers. Let’s have a look at them below Revenue Source # 1: Sale of Stickers The app offers a variety of features beyond messaging, including video calling, voice calls, games, stickers, and more. Viber has over 1 billion users worldwide and is available in approximately 200 countries. Rakuten has since invested heavily in Viber, helping it to expand its user base and add new features to the app. In February 2014, Viber was acquired by Japanese e-commerce giant Rakuten for $900 million. However, it quickly became popular as a messaging app, allowing users to send text, photos, and videos for free. The app was initially designed as a way for users to make free calls over the internet. The company’s initial investment came from Russian-Israeli entrepreneur Yuri Milner. Viber was founded in 2010 by four Israeli entrepreneurs, including CEO Talmon Marco. Over 60% of Viber users are between 18 and 34. People of all ages use Viber, but it is popular with young adults. The app is popular in many countries, including Russia, Ukraine, Turkey, Iran, Brazil, and India. Viber is used by over 1 billion people worldwide. The company has built a loyal user base by offering a free and easy-to-use messaging app that happens to be packed with features like group chat, HD voice and video Calling, and more.Īnd while sticker sales and Viber Out subscriptions are essential sources of revenue for the company, advertising will likely become an increasingly important part of the Viber business model in the future as the company looks to monetize its large user base. With over 1 billion users worldwide, Viber is doing something right. It is available on various platforms, including iOS, Android, Windows Phone, BlackBerry, and more. The app also lets users make calls to landlines and mobile phones at low rates. Viber is a messenger app that allows users to send text, voice, and video messages to one another for free. Revenue Source #2: Viber Out Subscriptions.
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